Hallmarque London

Hallmarque is inspired by Harry’s passion to offer exceptional stock, combined with a reputation for the highest standards of service, attention to detail and peace of mind.

Operating from expensive central London premises comes with massive benefits, although Hallmarque is not about front – we prefer to invest value in our customers, to build long term trust in a truly competitive service that’s second to none.


We understand the luxury car market can appear complex even for the most well-informed. Buyers and sellers are understandably wary of inadequate offerings or murky provenance; private sellers and public auctions come with their own risks. Hallmarque was built on three core fundamentals: transparency, knowledge and diligence.
You can expect us to go the extra mile to sort the best from the rest. Our objective is for you to have the utmost confidence that you are being offered an opportunity to secure a truly wonderful asset that not just meets, but exceeds your expectations.

We assure that all advertised stock will have been:


    • Mechanically inspected at a main dealer or marque specialist

    • Cosmetically inspected for previous damage repairs or aftermarket paintwork

    • HPi’d and other
      relevant documentation fully verified

    • Thoroughly detailed preparation prior to collection or delivery

Harry Bacon


Harry’s father was born on the Goodwood Estate, so had no alternative but to become a petrol-head from a tender age. Naturally Harry inherited his father’s passion for performance cars and they have enjoyed many track days and events together over the years.

Soon after leaving college Harry found himself back near his family’s home at Goodwood’s Festival of Speed – only this time he was looking for a job. A few introductions later he found himself in a Central London showroom; surrounded by cars he had previously only dreamt of having the opportunity to work with. Everything from a Series 1 E-Type, to at the time, the only physical LaFerrari for sale. He thought he had made it – although not quite.

Having saw all the dubious tricks in the trade, he quickly learnt that customers always have a choice and relationships are based entirely on trust, that takes years to build but can be lost in an instant.

Hallmarque’s foundations are based on Harry’s extensive international address book combined with his reputation for total integrity that he cherishes above all else. We are now fortunate to call many of our clients close friends, who call us first for advice and trust us to look after their friends in the same way. We strongly believe buying and selling cars should be a truly enjoyable process for everyone.